ForRent.com Unveils Exclusive Partnership with Oodle
Bringing the Power of Facebook and Social Connections to Multi-Family Housing Industry
NORFOLK, Va. – Feb. 22, 2011 For Rent Media Solutions™, a leading resource for searching apartments nationwide and a division of Dominion Enterprises, announced today that ForRent.com, the company’s anchor web site, has entered into an exclusive partnership with Oodle, whose Marketplace on Facebook and Oodle.com has more than 14 million monthly unique users. Under this partnership, ForRent.com customers will enhance its presence within the Marketplace by having its listings integrated with its Facebook Page and social graph of fans. This enhanced exposure on Facebook and in Marketplace will drive new leads and referrals to ForRent.com customers.
“Our partnership with Oodle provides a human element to our customers’ listings and brings a trust factor to the rental process, since users can see how their friends and friends of friends are connected to listings, ask questions, receive feedback, make comments and respond to listings,” said Brock MacLean, senior vice president of national sales and development at ForRent.com. “By integrating Marketplace into our ForRent.com offering, we’ve given apartment communities a seamless method for tapping the tremendous power of social media. Oodle’s vast community of users will also increase ForRent.com’s advertisers’ reach, generating new avenues to connect with even more renters.”
In addition to fueling trust, Marketplace generates leads through unobtrusive conversations via comments and messaging. With a wide-ranging reach, Marketplace is the number one business application on Facebook with close to 1 million renters looking, and has cemented its influence in the social space.
“Over the last few years the Internet has evolved – it’s become more social,” said Craig Donato, CEO of Oodle. “It’s critical for businesses to understand the importance of this change as they market themselves online. This is particularly important in the multi-family industry, where consumers enlist their friends in the process of figuring out where to live. We selected ForRent.com as our exclusive ILS partner because of their track record of expertise, innovation and trust they have built in the industry.”
About For Rent Media Solutions™
Founded in 1982 as For Rent Magazine®, For Rent Media Solutions is headquartered in Norfolk, Va., and provides multi-family housing solutions for apartment seekers, property/apartment managers and owners through integrated marketing techniques, including print and Internet, mobile media, custom video, and social media solutions. For Rent Media Solutions operates For Rent Magazine, as well as Apartamentos Para Rentar®, and publishes 100 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, and ForRent.com™-The Magazine. For Rent Media Solutions operates four additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, and ParaRentar.com™. Visit ForRent.com for more, or visit us on Facebook, Twitter, YouTube and LinkedIn.
Oodle is reinventing online classifieds through its social Marketplace on Oodle (www.oodle.com) and Facebook (apps.facebook.com/marketplace). On Marketplace, consumers can easily buy, sell and trade with friends, friends-of-friends and other people in their local community. And because listings and email conversations are tied to a person’s Facebook profile, they always see who is on the other side of the conversation. Marketplace has over 14M monthly unique users and is available on iPhone & Android phones (www.oodle.com/mobile).
Wendy Froehlich, 757-351-7363