As the leading classifieds network and as fans of John Lennon (before the Yoko Ono days or maybe during the Yoko Ono days, after Abbey Road but before “Cold Turkey”) and definitely fans of Gandhi or the Dalai Lama, we asked ourselves “What can we do that will change the world as we know it?” I’m glad we asked.

See, today, we here at the Oodle UK offices began an experiment with the next phase of classifieds – mobile classifieds. We’re launching this service with one of our partners, Magic Radio. The service, which has been developed using technology through Mobiya, allows users to post ads directly into the Oodle network via their mobile phones.

If you live in the UK, all you do is take a picture of your item for sale, describe it, and then text the info to 66121. You’ll get a couple more texts asking for your location and keywords to better describe the ad. And voila – we publish it to the web (and it reaches over 1 million potential monthly buyers in a snap).

The process is both easy and cheap – you’re only charged normal SMS rates to post an ad. If someone replies to your ad, they’re charged .25p. If you get a lead and want to accept it, you’ll be charged .25p. An easy sale for only about .50p.

Try out the service this Friday, and listen to Magic FM for the accompanying advert. Also, check out: http://magic.mobiya.co.uk/docs/66121FreeAds.php for more info.