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Oodle joins the QVC family

It’s been a long time since we’ve posted on the Oodle blog. We’ve been quietly working on some big changes over the last year. And we’re finally ready to start sharing again…

Last year, we had the good fortune to become profitable and cash flow positive — no small feat and one that we celebrated. But we also recognized that we needed to increase our growth rate. And to do that, we needed to expand our focus and capitalize on everything we’ve learned and built around social commerce.

Today, we take a huge step in that direction. Oodle has just signed a deal to become part of the QVC family. We are thrilled and honored to be a part of their team!

No one understands social shopping better than QVC. They master a shopping experience that is truly a form of entertainment, one that’s built around serendipity and trusted storytelling. With this partnership, we can leverage our team and our social commerce platform to help elevate and evolve their online social shopping experience.

Moving forward, our users will be able to continue to use Oodle.com as their local classifieds marketplace.

We sincerely appreciate all the hard work and dedication of the Oodle team — including Brett Bullington — who helped make this happen.

Cheers!

6 Responses to “Oodle joins the QVC family”

  1. December 5th, 2012 at 1:30 pm

    QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution | TechCrunch says:

    [...] CEO Craig Donato said in a blog post today that the team has been increasingly focused on social commerce, and that “no one does social [...]

  2. December 5th, 2012 at 1:33 pm

    QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution | rsstestingen says:

    [...] CEO Craig Donato said in a blog post today that the team has been increasingly focused on social commerce, and that “no one does social [...]

  3. December 5th, 2012 at 1:45 pm

    QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution - Just another ReviewMonsters.net Sites site - Test says:

    [...] CEO Craig Donato said in a blog post today that the team has been increasingly focused on social commerce, and that “no one does social [...]

  4. December 5th, 2012 at 2:49 pm

    QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution « Mr Gee says:

    [...] CEO Craig Donato said in a blog post today that the team has been increasingly focused on social commerce, and that “no one does social [...]

  5. December 5th, 2012 at 5:05 pm

    Shopping channel QVC bets on social commerce with acquisition of Oodle Facebook marketplace says:

    [...] founder Craig Donato wrote in a blog post that the company first became profitable and cash flow positive last year and realized that it [...]

  6. December 5th, 2012 at 5:51 pm

    QVC Acquires Social Classifieds Veteran Oodle To Help Power Its Social Commerce Evolution » FourTech Plus says:

    [...] that progress with an exit, as will be joining home shopping giant QVC. Oodle CEO Craig Donato said in a blog post today that the team has been increasingly focused on social commerce, and that “no one does social [...]