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The Social Marketplace on Oodle & Facebook

Today we rolled out a bunch of new functionality both on Facebook and Oodle — to make the experience into a true social marketplace.

To date, most of the conversation around social commerce has revolved around social shopping.  We’re focused on a different area of social commerce — the social marketplace — where who you’re buying from (or selling to) matters as much as what is being bought (or sold).

Anonymous online transactions in traditional classifieds marketplaces lend themselves to bad behavior — from serious fraud and safety issues to flakey actions such as no-show meetings.    Marketplace now does a better job using Facebook to establish a user’s real identity so users can see who is on the other end of the conversation:

  • Facebook Connect hooks a user’s real identity to the listings they post.
  • When someone responds to a listing via email the other party sees who they are via their public Facebook profile.
  • Users see how they are connected to each other: through friends, mutual friends or a shared network (e.g., went to the same school, work in the same company).
  • We’re also now more clearly delineating  between postings posted directly on Marketplace (which have a Facebook identity associated) and aggregated classifieds listings found elsewhere on the Internet.

Marketplace also taps Facebook’s social graph to facilitate trading within a user’s extended community — friends, neighbors, co-workers and mutual friends:

  • Because people are motivated to help their friends, Marketplace now lets users post listings that are only visible to friends.
  • The commerce experience extends beyond buying and selling and includes giving, lending and borrowing.
  • When searching Marketplace, now users can easily share what they’re looking for, creating a social “want ad” only visible to friends.
  • A new ‘Friends’ section and weekly newsletter helps bring people together, enabling them to browse what friends and friends-of-friends have posted.

In a recent online survey commissioned by Oodle and conducted by Harris Interactive, 69 percent of American adults stated they would rather give away or share unneeded items with friends or acquaintances who would reuse them, rather than sell them online for a profit.   Moreover, when selling item,  43 percent of American adults would prefer to sell to someone they know, such as a friend or acquaintance.

18 Responses to “The Social Marketplace on Oodle & Facebook”

  1. February 5th, 2011 at 7:16 am

    Social Commerce And The New Rules For Local Businesses | JetLib News says:

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  2. February 5th, 2011 at 8:05 am

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  3. February 5th, 2011 at 8:59 am

    Social Commerce And The New Rules For Local Businesses : Michelle Rose says:

    [...] Social commerce will have its biggest impact with a different set of businesses—businesses that are naturally “relationship businesses,” and these are easy to spot. They’re typically local businesses, those whose primary form of marketing has always been word-of-mouth referrals: local service providers, real estate agents, landlords and employers. [...]

  4. February 5th, 2011 at 9:22 am

    Social Commerce And The New Rules For Local Businesses | BrettMBell.com says:

    [...] Social commerce will have its biggest impact with a different set of businesses—businesses that are naturally “relationship businesses,” and these are easy to spot. They’re typically local businesses, those whose primary form of marketing has always been word-of-mouth referrals: local service providers, real estate agents, landlords and employers. [...]

  5. February 5th, 2011 at 9:44 am

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  6. February 5th, 2011 at 9:47 am

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  7. February 5th, 2011 at 10:17 am

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  8. February 5th, 2011 at 10:52 am

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  9. February 5th, 2011 at 11:07 am

    Social Commerce and the New Rules for Local Business | Group Commerce says:

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  10. February 5th, 2011 at 1:28 pm

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  11. February 5th, 2011 at 5:29 pm

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  12. February 5th, 2011 at 7:58 pm

    Social Commerce And The New Rules For Local Businesses » FB Source says:

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  13. February 5th, 2011 at 10:20 pm

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  14. February 6th, 2011 at 1:48 am

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  15. February 6th, 2011 at 4:04 am

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  16. February 7th, 2011 at 8:22 pm

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  17. February 7th, 2011 at 10:25 pm

    Social Commerce « Quazi's Blog says:

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  18. February 28th, 2011 at 10:12 am

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