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Sparking Conversations Around Listings

There are two big benefits to social classifieds.  First, by moving from a world of anonymous communications to one based on identity and reputation, we can provide a more clean, well-lit place to buy and sell.  Second, by integrating the marketplace within a social network, we can turn classifieds into a form of conversation.  Now people can share and discuss listings as easily as they do with photos, music or links.  They can also share what they’re looking for as easily as what they’re selling.

Since launching the Facebook Marketplace a few months ago, we have been learning a lot about what sparks conversation around Merchandise listings.  As the number of comments per listing continues to climb, we have learned, for example, that your friends are often more interested in why you’re selling something than what you’re selling.

We’re excited to begin applying what we’ve learned about sparking conversations as we expand the Marketplace into Homes, Cars and Jobs. Whether you are looking for an apartment, car or job, there’s plenty to share, ask for and discuss. It’s our job to make this easy and compelling.

5 Responses to “Sparking Conversations Around Listings”

  1. June 9th, 2009 at 4:08 pm

    Oodle Blog » Blog Archive » Embracing the Social Web says:

    [...] « Previous Embracing the Social WebJune 9, 2009 by Craig DonatoUncategorized · Trackback · [...]

  2. June 17th, 2009 at 4:06 pm

    Oodle Blog » Blog Archive » Oodle’s real-time stream of classifieds listings says:

    [...] in — or want feedback from a friend (should I buy this car?).   Having said that, we’re really only just getting started in this area.  There are a lot of interesting features coming [...]

  3. July 21st, 2009 at 10:24 am

    Oodle Blog » Prompting Conversations Around Classifieds says:

    [...] Since we launched Facebook Marketplace back in March, we’ve been learning a lot about how users share and discuss listings. Today we rolled-out shouts, a new feature which make listings even more conversational. [...]

  4. January 30th, 2010 at 11:04 am

    Margie Cocco says:

    I just joined and need to edit my listing, which I am not able to do. Why is that? The price is wrong. I need to fix it.

    Thanks for your help

  5. February 4th, 2010 at 6:08 pm

    Kirsten Bollen says:

    You can manage, edit, deactivate the listings you posted.

    Once you are fully registered and verified – you have the option any time to log into your account and edit the ad by clicking on My Classifieds Home > My Listings. You can manage the ad status or choose to edit from that page. Or to see the ad and the view counter first, click the title of the ad to reach the Ad Management page. When the page refreshes, click the Edit Details link to Edit your posted listing. Click Activate/Deactivate to change the status of the ad.

    When choosing to Edit, the background will gray out, and the Edit Screen will pop up to the front. Make the changes you need in the available edit boxes. When you are done making changes click the “Post” button.

    Changes will show immediately on the Manage your Ad page, but will take 30 -60 minutes to index in our system and show in the search results pages.

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