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Kijiji and Oodle

On Tuesday July 3rd, eBay quietly launched Kijiji in the US. A number of people have been asking us both what this means for eBay and for Oodle.

In short, we think the launch of Kijiji is good for eBay, good for Oodle, and, most importantly, great for consumers. With Kijiji and other recently launched marketplaces like Facebook, consumers are getting more and more options about where to post free classifieds listings, and choice is almost always a plus when it comes to consumers. Consumers will also benefit as competing marketplaces innovate.

With respect to Oodle, as the number of classifieds marketplaces grows, Oodle becomes more useful to consumers. We love it when major new classifieds sites like Kijiji launch. The market for classified listings is already more fragmented than most realize and this level of fragmentation is increasing.

As for eBay, we believe that launching Kijiji is a good move. Classifieds are core to eBay’s business and Kijiji sites have been very successful abroad. It only makes sense that eBay would want to extend this success to the U.S.

Can Kijiji effectively compete with Craigslist? Over time, certainly, yes. eBay’s got rich assets ranging from technology to business relationships. Should eBay decide to put its full weight behind Kijiji U.S., it should thrive. Besides, since posting listings is free on both Kijiji and Craigslist, there’s nothing to stop consumers from posting on both.

For my Q&A with Donna Bogatin about the launch, check out blog.insiderchatter.com.

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