There are two big benefits to social classifieds.  First, by moving from a world of anonymous communications to one based on identity and reputation, we can provide a more clean, well-lit place to buy and sell.  Second, by integrating the marketplace within a social network, we can turn classifieds into a form of conversation.  Now people can share and discuss listings as easily as they do with photos, music or links.  They can also share what they’re looking for as easily as what they’re selling.

Since launching the Facebook Marketplace a few months ago, we have been learning a lot about what sparks conversation around Merchandise listings.  As the number of comments per listing continues to climb, we have learned, for example, that your friends are often more interested in why you’re selling something than what you’re selling.

We’re excited to begin applying what we’ve learned about sparking conversations as we expand the Marketplace into Homes, Cars and Jobs. Whether you are looking for an apartment, car or job, there’s plenty to share, ask for and discuss. It’s our job to make this easy and compelling.