Archive for April, 2005


It’s All About Love-In not Lock-in

Participating on the Net today requires a new mantra.  You need to focus on Love-in not Lock-in:

Love-in is about delighting a user such that they choose to come back.  It’s about exceeding expectations.  A poster my high school friend had in her room jumps to mind: “If you love something set it free.  If it [...]

Open Market for Classifieds

When we set out to build Oodle, we had a specific vision about the role we wanted to play in the market.  We thought we could fill an important hole in the classifieds industry by helping buyers.   We also wanted to create a business model that was complementary to existing classified businesses (that represent sellers, [...]

Why did we create Oodle? To give buyers (like ourselves) a break.

I’m a big fan of online classifieds.   If I buy something new, I feel like I overpaid.  In the last month, I’ve used classifieds to find a bunch of almost-new stuff at great prices: a kayak, kayak gear, and a roof rack for my car.  I’ve also adopted two wonderful kittens.
About a year ago, [...]